Paradise Customs delivers unmatched quality, blending classic and modern design elements to provide an exceptional customer experience

We take a lot of pride in continuously striving to make the best custom built Broncos on planet Earth.

Please meet key members of our staff

Joe Paul Sedillo - CEO

Born and raised in Arizona as a 2nd generation native, I Graduated from Globe High and went on to graduate from U of A with an engineering degree. 

I then went into the semiconductor industry working on installing and qualifying wafer equipment.  Moved to quality and reliability then to equipment development and finally supply chain both technical and commercial.  

I founded Paradise Customs in 2013 working out of my garage. 

Because I grew up in a small town hunting and fishing were a way of life and having a Jeep was almost a necessity.  I therefore started building frame off custom CJ5’s.  Not only are they near and dear to my heart they actually fit in my garage. LOL 

We moved on to Broncos after my partner Patrick Counihan and my 1st cousin Frank Girardi (Passed in May 2022) influenced me to make the switch.    

Patrick Counihan - Head of Operations

I’ve had a passion for cars & trucks since my first go-kart at age 5.  I grew up in the country with lots of space to drive & ride off-road vehicles, snowmobiles, dirt bikes, BMX, tractors, and anything with a motor.  Those were my first steps toward understanding engines and vehicles.

I learned so much from my Dad, neighbors, and friends about rebuilding and tuning engines, replacing parts, and doing upgrades. 

Degrees in Materials Science & Engineering at Georgia Tech, and a career in the semiconductor industry including 10 years in Quality & Reliability, and as a business process coach and internal consultant since 2011 have given me broad experience, insight, and expertise in operations and continuous improvement. 


I’ve always had a passion for cars and love being around people with the similar interests.  My dad used to bring me to all the local car shows in San Diego and we also made it to Barrett Jackson in Scottsdale, AZ for the first time when I was 12. 

Started my first mini truck car club when I was 16 years old with a bunch of childhood friends.  Currently I’m building a Paradise Customs 1963 Chevy Impala with never seen before modifications.  Keep an eye out for this head turner! 


Social Media is the best tool that we have to expose the world to our custom builds.  For us at Paradise Customs it’s a priority to build our brand awareness while leveraging trending social media platforms.  

Shawn has extensive experience with Marketing Funnels, CRP Software, lead capture, and Social Media Management.

Be sure and give us a FOLLOW on our Instagram @paradise_customs_az

Rob and Melissa Genet - Head of SALES and Customer relations


Our Partners and co-collaborators are the absolute best in the business and local to the phoenix metro area

Frank Rechlin – Owner

Located in Peoria, AZ

Jeremy Rice – Owner

Located in Peoria, AZ

Steve Yiu – Owner

Located in North Phoenix, AZ

Martin S. Albero – Owner

Located in Central Phoenix, AZ

Tom and Scott – Owners

Located in Gilbert, AZ

What They Say About Paradise Customs


"Awesome builds and great to drive." -

Owner Of Maverick

"Awesome Joe. Thanks again. They are amazing broncos."

Owner Of Goose

"We in the Kearney family are all great admirers of your work" - Bronco enthusiast

Bronco Enthusiast

"I'll take that Bronco all day and twice on Sunday"

Bronco Enthusiast

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Custom Builds

Paradise Customs delivers unmatched quality, blending classic and modern design elements to provide an exceptional customer experience.

Reach out and let us know how we can help your custom build dream come true.


Paradise Customs, LLC

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